Why Print Marketing Is Still an Important Tool | Spin Creative
Why Print Marketing Is Still an Important Tool
Jan 2015 20

In today’s advertising world, online marketing has become by far the biggest focus for companies looking to spread the word about their products and services. After all, whenever potential customers are looking for a particular place to buy something, chances are they’re going to turn to the internet to perform their search.

This focus on online marketing has caused a perception that print marketing is dead. However, this is not at all the case — in fact, print marketing is still one of the most important advertising processes you can use to promote your business.

Here are some of the reasons why you should still engage in print marketing:

  • Visibility: People are only looking at the internet for so many hours out of the day. To increase your visibility as a brand, you need to be able to take your message out into the real world. Putting your advertisements on billboards, newspapers, buildings, buses and more are all great examples of ways that you can increase your company’s visibility.

 

  • Better niche reach: Certain market niches may be better served by using a significant amount of print advertising. Not every demographic uses the internet equally, for example.

 

  • Branding: If your business is at all similar to others in your area, you need to make every possible effort to engage in regular branding to separate yourself from the pack. When customers have a chance to choose between two similar companies, they’ll go with the one they’re familiar with almost every time. Therefore, it’s extremely important for the strength of your brand to use as many different marketing channels as you can to get more people familiar with your company.

 

  • Direct mail: While there is always the risk of throwing money away with direct mail promotions, when they are done well they are a great way to get more loyalty to your business. For example, people tend to hang on to pieces of mail that have coupons or promotions included.

 

At Spin Creative, we have the services of a team full of digital marketing specialists who are happy to help you with all mediums of advertising. Contact us today for more information about how you can strengthen your brand.

About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.

If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at contact@spincreativegroup.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.