As all the statistics available continue to show that the amount of video being used in content marketing continues to increase, it’s clear that video marketing has changed the online world as we know it. Audiences are engaging with content, ads and brands in different ways than ever before, and video has quickly become a preferred method of communication for all people online — not just companies.
In 2014, for example, people engaged with video content online at a 43 percent growth rate, and 60 percent of people’s video viewing came on a mobile device. YouTube attracted more than 800 unique visits per month, and though Facebook is starting to catch up, YouTube remains the top site for watching videos online.
You also have to consider the way that Netflix has changed the video content world. Online video viewers spend by far the most time on Netflix. The company has even started producing its own original series in the last couple years, with legitimate stars like two-time Oscar winner Kevin Spacey signing on to star in their shows. Could you imagine an A-list star signing on to what is technically an online television series even just four years ago? It’s unthinkable.
Finally, video marketing has also drawn more engagement out of people online than other forms of content. Adults are more likely to share, comment, like and retweet online videos over blogs by far. Some brands are willing to pay up to a million dollars for a short Snapchat commercial just because of the value that type of engagement has.
Today, a large number of companies are pushing more of their marketing money toward creating video content. While there’s no such thing as a slam-dunk marketing campaign, it’s clear that video is giving companies a strong return on investment and that this trend is not going to slow down any time soon.
Be a part of this video movement that is changing the digital marketing landscape. Contact Spin Creative today to learn more about how you can create a video marketing campaign for your company that will produce outstanding results.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.