U.S. Internet Ad Spending Beats Broadcast TV in 2013 | Spin Creative
U.S. Internet Ad Spending Beats Broadcast TV in 2013
Apr 2014 10

Mashable.com has written a short article about the increase in U.S. internet advertising in 2013 and the trend moving forward.

In the article titled “Internet Ad Spending Beat Broadcast TV for First Time Last Year,” Mashable.com writes:

“Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads.

Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied by PricewaterhouseCoopers and released by the Interactive Advertising Bureau. Search revenue remains the leader with a little less than half the market.

TV still accounts for the bulk of U.S. ad spending. Broadcast and cable combined to bring in $74.5 billion.”

Read more of the article on Mashable.com which also includes informative data with graphs about advertising revenue market share by media in 2013 and revenue breakdown for ad formats and pricing models.

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