Mobile video ad spending has skyrocketed within the last several years as the percentage of people using mobile devices for their internet browsing grows greater and greater. So how can you take advantage of this new frontier of video marketing?
Remember: the tendencies of mobile users are different than those of desktop users, which means your mobile ads should be developed to cater toward those tendencies rather than using a “one size fits all” approach. With that in mind, here are some tips for how you can take your video ads mobile:
• Keep in mind the size of the screen. Mobile users are viewing ads on a much smaller screen, which means you need to stay close up to the subject of your video as you film. No long-distance shots or small fonts; everything needs to be seen on a screen size that’s just a few inches wide and tall, if even that much depending on the browser used.
• Know the formats you have available to you. The most popular mobile video format is interstitial, in which videos are placed in an app or before a video as a full-screen advertisement. These are the kinds of ads most often seen on video sharing sites like YouTube. They also provide you with more options for development, as the screen size is bigger and it allows you to deliver an ad at scale with a normal ad.
• Look into new forms of social media. While Facebook and Twitter are still outstanding tools for mobile advertising, you also have other extremely popular social media apps that you can tap into, such as Instagram, Vine and Snapchat. All three of these apps have a tremendous amount of users that use these apps on a daily basis. Spread your message into these new channels!
• Add custom buttons to increase engagement. Mobile video allows you to add buttons that allow users to tap to share on social media sites, or to go to your website, or other actions. This makes it easier than ever for you to spread your message, and it’s a way you can still increase engagement through mobile despite mobile users having a much shorter attention span in their browsing habits than desktop users.
Spin Creative can work with you to create an outstanding mobile advertising campaign that yields great results. Contact us today for more information!
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at email@example.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.