The Hutchinson Center “Science Education” Profile Videos | Spin Creative

Jan 2013 10

Spin Creative produced this series of science education profile videos for the Fred Hutchinson Cancer Research Center. The videos feature team members at the Hutchinson Center speaking about the powerful influence of science in their lives and its overall importance in education and society at large.

We shot a series of on-camera interviews using a simple and monochromatic interview background. The color of the background aligns with the Center’s brand identity and the seamless background keeps the primary focus on the subject. Each person looks directly into lens to create a strong one-on-one connection between subject and viewer.

B-roll footage was shot to support the interview narrative and we took a documentary approach, capturing “real world” action with each subject. Still and moving portraits of each subject were incorporated as well to emphasize their individual personality and character.