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Steps to Creating a Powerful Digital Strategy
Aug 2017 17

As you are certainly aware, having a strong digital marketing presence and strategy is more important than ever. But what are the steps to creating a strategy that will help your company get to where you want it to be?

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How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Aug 2017 01

Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.

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Tips for Crafting an Epic Brand Anthem Video
Jul 2017 10

These days, many clients aren’t just requesting branded videos—they want an anthem that makes a powerful personal connection with their customers and that shows off the capabilities their brand holds.

It can be easy for these types of videos to become clichéd or inauthentic. However, there are plenty of ways you can make an epic “brand anthem” video while staying true to your brand’s personality.

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In House or Outsourced Video — What’s the Right Choice for My Company?
Jun 2017 20

Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.

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