San Francisco Video Production | Spin Creative
Examining Neutrogena’s YouTube Ad Strategy Success
Sep 2017 29

Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.

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YouTube Bumper Ads Have Created a New Storytelling Medium
Aug 2017 15

YouTube recently began offering advertisers a brand new advertising format it calls “Bumper Ads,” a six-second video that appears before the main video plays.

What has been both interesting and surprising to watch is how brands have taken that format as an entirely new medium, rather than distilling their 15-second or 30-second videos into a six-second cut

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Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Aug 2017 01

Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.

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In House or Outsourced Video — What’s the Right Choice for My Company?
Jun 2017 20

Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.

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SpinSense: Do all video ads need viewability AND audibility to succeed?
Apr 2017 26

Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?

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