Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.[Read More..]
YouTube recently began offering advertisers a brand new advertising format it calls “Bumper Ads,” a six-second video that appears before the main video plays.
What has been both interesting and surprising to watch is how brands have taken that format as an entirely new medium, rather than distilling their 15-second or 30-second videos into a six-second cut[Read More..]
Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.[Read More..]
Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.[Read More..]
Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?[Read More..]