Marketing Video | Spin Creative
In House or Outsourced Video — What’s the Right Choice for My Company?
Jun 2017 20

Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.

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Create Facebook Video Ads People Actually Want to Watch
May 2017 26

Over the last five years, video advertising has gone from a luxury to a necessity across almost every industry. This is due in large part to the improvement of video streaming technologies online and the rise in use of mobile devices to watch videos online. Today, it is almost impossible to scroll through a Facebook newsfeed without seeing at least a couple videos.

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SpinSense: Do all video ads need viewability AND audibility to succeed?
Apr 2017 26

Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?

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SpinSense: Digital video marketing isn’t just for Millennials
Apr 2017 19

With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.

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SpinSense: How to build big brands through micro-moments
Apr 2017 12

For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.

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