Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.[Read More..]
Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.[Read More..]
One of the current top trends in digital marketing is developing videos specifically for social media platforms, keeping in mind how users on each platform engage with video. Because every network has its own unique audience, marketers must make sure their videos are optimized for each channel and encourage users to share them with their friends.[Read More..]
Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.[Read More..]
One of the newest tools for digital marketers is Facebook Canvas, a type of interactive post or ad specifically designed to stand out in mobile newsfeeds. These posts allow brands to put a whole lot of information into a single canvas space, making them efficient and effective.
Canvases come in a variety of formats and are extremely customizable, allowing you to add various headers, text, video, clickable buttons, images and more. Here are some tips for how you can make the most out of this feature for your advertising needs.[Read More..]