Digital Marketing | Spin Creative
What to Watch For in 2018 in the World of Digital Marketing
Oct 2017 31

The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.

As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:

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How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Aug 2017 01

Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.

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How to Get the Most Out of Designing and Sharing Social Video
Jul 2017 15

One of the current top trends in digital marketing is developing videos specifically for social media platforms, keeping in mind how users on each platform engage with video. Because every network has its own unique audience, marketers must make sure their videos are optimized for each channel and encourage users to share them with their friends.

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In House or Outsourced Video — What’s the Right Choice for My Company?
Jun 2017 20

Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.

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