One of the newest tools for digital marketers is Facebook Canvas, a type of interactive post or ad specifically designed to stand out in mobile newsfeeds. These posts allow brands to put a whole lot of information into a single canvas space, making them efficient and effective.
Canvases come in a variety of formats and are extremely customizable, allowing you to add various headers, text, video, clickable buttons, images and more. Here are some tips for how you can make the most out of this feature for your advertising needs.[Read More..]
YouTube debuted its bumper ads in early 2016 to mixed reviews from marketers. After all, telling an effective story in video in just six seconds is extremely difficult, and was not something many advertisers had actually tried before.
Since then, however, there has been an outpouring of creativity in the world of bumper ads, with marketers showing just how capable they are of adapting to a variety of forms of video advertising.[Read More..]
Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?[Read More..]
With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.[Read More..]
For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.[Read More..]