Digital Advertising | Spin Creative
How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Aug 2017 01

Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.

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Interactive Storytelling with Facebook Canvas Ads   
Jun 2017 14

One of the newest tools for digital marketers is Facebook Canvas, a type of interactive post or ad specifically designed to stand out in mobile newsfeeds. These posts allow brands to put a whole lot of information into a single canvas space, making them efficient and effective.

Canvases come in a variety of formats and are extremely customizable, allowing you to add various headers, text, video, clickable buttons, images and more. Here are some tips for how you can make the most out of this feature for your advertising needs.

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Get the Most Out of YouTube Bumper Ads
May 2017 31

YouTube debuted its bumper ads in early 2016 to mixed reviews from marketers. After all, telling an effective story in video in just six seconds is extremely difficult, and was not something many advertisers had actually tried before.

Since then, however, there has been an outpouring of creativity in the world of bumper ads, with marketers showing just how capable they are of adapting to a variety of forms of video advertising.

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SpinSense: Do all video ads need viewability AND audibility to succeed?
Apr 2017 26

Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?

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