Digital Advertising | Spin Creative
Understanding Addressable TV Advertising Opportunities
Oct 2017 05

With more and more people forgoing standard television in favor of streaming services such as Netflix or Hulu, it’s understandable for advertisers to second guess whether television advertising is a worthwhile option these days. Plus, people are no longer just watching television on their TVs—they are watching their programs on computers, tablets and smart phones as well.

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An Inside Look at Amazon’s Emerging Advertising Strategy
Sep 2017 25

Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.

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How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Aug 2017 01

Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.

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Interactive Storytelling with Facebook Canvas Ads   
Jun 2017 14

One of the newest tools for digital marketers is Facebook Canvas, a type of interactive post or ad specifically designed to stand out in mobile newsfeeds. These posts allow brands to put a whole lot of information into a single canvas space, making them efficient and effective.

Canvases come in a variety of formats and are extremely customizable, allowing you to add various headers, text, video, clickable buttons, images and more. Here are some tips for how you can make the most out of this feature for your advertising needs.

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