Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.[Read More..]
One of the current top trends in digital marketing is developing videos specifically for social media platforms, keeping in mind how users on each platform engage with video. Because every network has its own unique audience, marketers must make sure their videos are optimized for each channel and encourage users to share them with their friends.[Read More..]
These days, many clients aren’t just requesting branded videos—they want an anthem that makes a powerful personal connection with their customers and that shows off the capabilities their brand holds.
It can be easy for these types of videos to become clichéd or inauthentic. However, there are plenty of ways you can make an epic “brand anthem” video while staying true to your brand’s personality.[Read More..]
More companies than ever are investing in video as a major part of their marketing endeavors. But as you search for the right agency to help you begin your video campaigns, you will likely be faced with a choice: do you go with a video production company, or an ad agency that specializes in video production?
You will likely get a high-quality video from either type of company. However, general video production companies have limited benefits when it comes to marketing.[Read More..]
Over the last five years, video advertising has gone from a luxury to a necessity across almost every industry. This is due in large part to the improvement of video streaming technologies online and the rise in use of mobile devices to watch videos online. Today, it is almost impossible to scroll through a Facebook newsfeed without seeing at least a couple videos.[Read More..]