More companies than ever are investing in video as a major part of their marketing endeavors. But as you search for the right agency to help you begin your video campaigns, you will likely be faced with a choice: do you go with a video production company, or an ad agency that specializes in video production?
You will likely get a high-quality video from either type of company. However, general video production companies have limited benefits when it comes to marketing.[Read More..]
Over the last five years, video advertising has gone from a luxury to a necessity across almost every industry. This is due in large part to the improvement of video streaming technologies online and the rise in use of mobile devices to watch videos online. Today, it is almost impossible to scroll through a Facebook newsfeed without seeing at least a couple videos.[Read More..]
Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?[Read More..]
With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.[Read More..]
For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.[Read More..]