Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.[Read More..]
These days, many clients aren’t just requesting branded videos—they want an anthem that makes a powerful personal connection with their customers and that shows off the capabilities their brand holds.
It can be easy for these types of videos to become clichéd or inauthentic. However, there are plenty of ways you can make an epic “brand anthem” video while staying true to your brand’s personality.[Read More..]
Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?[Read More..]
With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.[Read More..]
For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.[Read More..]