These days, many clients aren’t just requesting branded videos—they want an anthem that makes a powerful personal connection with their customers and that shows off the capabilities their brand holds.
It can be easy for these types of videos to become clichéd or inauthentic. However, there are plenty of ways you can make an epic “brand anthem” video while staying true to your brand’s personality.[Read More..]
Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.[Read More..]
Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?[Read More..]
With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.[Read More..]
For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.[Read More..]