Advertising | Spin Creative
How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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SpinSense: 4 Logo Components that Impact the Effectiveness of Your Brand & Marketing Strategy
May 2016 24

When marketing your company, your logo is the face of your business, and the first impression consumers and potential customers will receive when they interact with your brand for the first time. It is the basis of your company’s brand identity. When considering your company’s brand and marketing effectiveness make sure to evaluate what message your company logo is sending by understanding these 4 essential logo components.

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To Barbie or Not to Barbie: 3 Key Takeaways from Mattel’s Video Marketing Re-Brand
Nov 2015 25

Let’s be honest: with plummeting sales and middling consumer reviews these past few years, Mattel’s Barbie brand has been long overdue for an update. Enter Mattel’s Imagine the Possibilities marketing campaign, which, since its launch last month, has been viewed more than 16 million times on YouTube and has sparked much-needed conversations about the image of the company’s products.
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How Your Brand Story Can Create More Loyal Customers   
Oct 2015 27

A great story is incredibly powerful, whether it’s in the form of a novel, a movie or an advertisement. By developing an excellent story and narrative for your brand, you’ll find you are more likely to create loyal “fans” of your company who want to share your story with others.

Your story is what separates you from the rest of your competitors. There are probably plenty of other companies that do exactly what you do, but it’s your story that really makes you unique. Having the right company story can connect you with your customers in an even stronger way than just offering quality products or service.

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Campaign Ad Spending Expected to Reach Record Levels in 2016
Aug 2015 25

Campaign ad spending is expected to reach record levels in 2016, according to a new report from Borrell Associates from Borrell Associates.

Political candidates at all levels are expected to spend more than $11.4 billion in 2016 – a 20 percent increase from the 2014 cycle. When you add 2015 spending into the mix, spending for this cycle will top $16.5 billion.

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