Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.[Read More..]
When marketing your company, your logo is the face of your business, and the first impression consumers and potential customers will receive when they interact with your brand for the first time. It is the basis of your company’s brand identity. When considering your company’s brand and marketing effectiveness make sure to evaluate what message your company logo is sending by understanding these 4 essential logo components.[Read More..]
A great story is incredibly powerful, whether it’s in the form of a novel, a movie or an advertisement. By developing an excellent story and narrative for your brand, you’ll find you are more likely to create loyal “fans” of your company who want to share your story with others.
Your story is what separates you from the rest of your competitors. There are probably plenty of other companies that do exactly what you do, but it’s your story that really makes you unique. Having the right company story can connect you with your customers in an even stronger way than just offering quality products or service.[Read More..]
Campaign ad spending is expected to reach record levels in 2016, according to a new report from Borrell Associates from Borrell Associates.
Political candidates at all levels are expected to spend more than $11.4 billion in 2016 – a 20 percent increase from the 2014 cycle. When you add 2015 spending into the mix, spending for this cycle will top $16.5 billion.[Read More..]