Advertising | Spin Creative
Understanding Addressable TV Advertising Opportunities
Oct 2017 05

With more and more people forgoing standard television in favor of streaming services such as Netflix or Hulu, it’s understandable for advertisers to second guess whether television advertising is a worthwhile option these days. Plus, people are no longer just watching television on their TVs—they are watching their programs on computers, tablets and smart phones as well.

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An Inside Look at Amazon’s Emerging Advertising Strategy
Sep 2017 25

Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.

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How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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SpinSense: 4 Logo Components that Impact the Effectiveness of Your Brand & Marketing Strategy
May 2016 24

When marketing your company, your logo is the face of your business, and the first impression consumers and potential customers will receive when they interact with your brand for the first time. It is the basis of your company’s brand identity. When considering your company’s brand and marketing effectiveness make sure to evaluate what message your company logo is sending by understanding these 4 essential logo components.

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To Barbie or Not to Barbie: 3 Key Takeaways from Mattel’s Video Marketing Re-Brand
Nov 2015 25

Let’s be honest: with plummeting sales and middling consumer reviews these past few years, Mattel’s Barbie brand has been long overdue for an update. Enter Mattel’s Imagine the Possibilities marketing campaign, which, since its launch last month, has been viewed more than 16 million times on YouTube and has sparked much-needed conversations about the image of the company’s products.
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