Any time you are preparing to develop a video or a series of videos advertising your business, you need to have a solid strategy in place to ensure your videos actually achieve the goals you have for your campaign.[Read More..]
The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.
As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:[Read More..]
Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.[Read More..]
Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.[Read More..]
As you are certainly aware, having a strong digital marketing presence and strategy is more important than ever. But what are the steps to creating a strategy that will help your company get to where you want it to be?[Read More..]