Treehouse, a Seattle-based non-profit committed to improving the lives of kids living in foster care, has tapped Spin Creative to produce a short brand film about the organization. The film will debut at the Treehouse annual fundraising luncheon, “Champions for Foster Kids,” on March 20th at the Seattle Sheraton.
The video that Spin Creative is crafting will be constructed in TV commercial form and will have multiple uses and delivery channels after its initial viewing at the “Champions” event. The assignment is to create a compelling video that tells the story of who Treehouse is today, its future and the legacy its building upon. Spin is developing the creative strategy and script for the video and is excited about the concept that’s in the works. Beyond the fundraising event, the video will be used for awareness-building and as a tool to convey the Treehouse story in an emotive, powerful way. The project is shooting in the next two weeks and we look forward to sharing the results of our efforts after the video debuts at the “Champions” event in mid-March. So stay tuned.
Lastly, it’s a privilege for Spin Creative to be working with Treehouse on the brand film and to support the efforts that the organization is doing to give foster kids a childhood and a future. We believe wholeheartedly in the work of Treehouse and encourage you to visit their website to learn more about their life-changing services.
Treehouse has six core programs – Tutoring, Educational Advocacy, College and Career Planning, Little Wishes, Summer Camp and the Wearhouse – each give foster children a real childhood as well as hope for the future.
Treehouse programs offer kids in foster care what all children so desperately need: a safe place to dream.
For a foster kid, any day can be moving day.Children in foster care live in an uncertain world. Stability and permanence, things that most children can take for granted, are not guaranteed to foster kids. They can be moved frequently, and with very little notice, leaving with just a plastic trash bag filled with their possessions. Kids get used to parting with favorite toys and stuffed animals, saying goodbye to neighbors and friends, and changing schools time and again. All too often, entering the foster care system means losing a sense of identity and purpose.
Can foster kids thrive without community support?
Probably not. Even the best foster parents, with stable homes and adequate personal and financial resources, are hard-pressed to meet all the needs of a child whose world has been turned upside down by the realities of child abuse and neglect. The state covers a mere 60% of the costs of basic care, leaving foster parents to face a chronic gap.
Treehouse fills the gaps.
Since 1988, Treehouse has filled the gaps for kids in foster care, providing services that no other agency addresses: money for extra-curricular activities and summer camp, professional educational support services, resources to fully participate in the everyday activities of growing up, clothing and supplies to help them fit in at school.