MyQ Garage Retail Marketing Video | “Overview”
MyQ Garage Retail Marketing Video | “Installation”
Spin Creative produced these two retail marketing videos (one “Overview” and one “Installation”) for ad agency Purdie Rogers and client Chamberlain. The Overview Video introduces MyQ Garage, an innovative new product which sends a notification to a homeowner’s smart phone if their garage door is accidentally left open. MyQ then allows the homeowner to close the door remotely from their phone, giving them peace of mind that their home is secured. The key message – never worry about an open garage door again. The Installation Video describes in simple and eye-catching detail how to install the MyQ Garage product.
The videos are used primarily for in-store displays in retail stores such as Best Buy and Home Depot. The goal is to generate interest and raise awareness with potential customers –– and motivate customers to buy MyQ.
The videos feature a professional narrator and show actors in a clean, white environment. Bright, bold and colorful type (animated with 3D camera treatment) tout key features and benefits, as well as the simple installation process. Each video is designed to grab attention and be visually engaging to connect with viewers, even in environments where the sound is turned off. Spin also created French language versions of each of the videos for French Canadian retail stores.
It was a great, collaborative experience working with the Purdie Rogers team and Chamberlain.
About Spin Creative
Spin Creative is a creative agency and film and video production company specializing in high-craft, high-care TV and digital commercials, brand and marketing videos. We design each project to engage viewers, increase audience reach and ultimately help power the success of your campaign, idea or business. If you need high impact TV and digital video storytelling to propel your brand, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.