Spin Creative helped the people who work on Terex AWP’s Genie® Brand tell their story in a way that highlights key brand characteristics and the unique passion and spirit that pervades their culture.
After careful planning, production began with Team Member interviews to discover the essence of the story. We carefully wove the story together to create a unified voice for the piece. Then, with the subject matter of the story identified, we completed the rest of production equipping crews with the Arri Alexa or Canon 5D camera packages, going into manufacturing plants and other facilities to film Team Members in action. As the Genie Story was coming to life on screen, we made the decision to add extra days to the shoot schedule to be sure nothing was missed.
The brand film has been enthusiastically embraced by Terex AWP Customers, Management and Team Members.