Spin Creative produced these sixty and thirty second TV commercials for Seattle Metropolitan Credit Union (SMCU) which feature the happenings of Gathigi Gishuru (@ThigNat), the lead singer of The Physics, after the end of his day at work. The soundtrack to the spots is written and performed by Gathigi as well.
The thirty-second commercial will launch at the 2014 Thanksgiving day broadcast of the Seahawks game.
SMCU TV Commercial | “The 5-9: Seattle Original” (60 Sec)
SMCU TV Commercial | “The 5-9: Seattle Original” (30 Sec)
Spin developed the creative strategy for the TV campaign and the thirty and sixty second spots are the first commercials in a series Spin is creating for the credit union. Spin also created the tagline “Seattle Original” which will be used throughout the campaign.
The commercial was written and directed by Spin Creative’s Associate Creative Director, Peter Edlund and was filmed over 2 days in Georgetown, South Lake Union and Belltown. It was shot on Spin’s Canon C500 camera package and Canon cinema prime lenses and recorded on an Odyssey 7 4k recorder.
Check out behind-the-scenes production stills here.
About Seattle Metropolitan Credit Union
Since 1933, Seattle Metropolitan Credit Union has provided financial services to the employees and family members of the City of Seattle. Since then, we have expanded our charter to include anyone who lives or works in the state of Washington.
Seattle Metropolitan Credit Union is a not-for-profit financial cooperative. When individuals become members of a credit union, they become equal shareholders, each with one vote to elect their volunteer Board of Directors and Supervisory Committee. These volunteers oversee a professional management team and overall credit union operations.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.