Microsoft “It’s How They Know You Know” Promo Video

The goal with this piece was to feature three actual college students who give compelling testimonials about the benefits of getting Microsoft Certified in a tough job market. We wanted to shoot interviews with our heroes in an environment that would convey the energy of a bustling college campus, but knew we couldn’t travel to each of the students’ campuses.

We scouted and found a college campus in the Seattle area that had a lively and active student common area and we used this as shallow-focus backdrop for each of our three student interviews. We shot the interviews with each student looking directly in lens during interview making a strong connection with the viewer. We also captured simple, yet nicely-crafted b-roll footage of the students in and around campus and in the classroom. We added some stylized color correction and animated light-leaks to the edit to create energy and a filmic effect.

The final result is an eye-catching snapshot of how Microsoft Certification can be a valuable tool for students entering the job market.

Produced by: Spin Creative. Director/DP: Matthew Billings.