Microsoft "Elevate" Digital Commercials + Vines Campaign | Spin Creative

Microsoft “Elevate” Digital Commercials + Vines Campaign

Spin Creative produced this collection of digital spots and Vine videos (see below) for a digital marketing campaign for Microsoft Learning, used to build awareness of Microsoft Learning products and programs.

The campaign targeted three core audiences (IT Professionals, Developers and Students) to elevate their perception of Microsoft, and Microsoft Learning in particular, as a source for tools and training that will help them succeed in their career.

Spin created the concept for the spots and Vines and handled all aspects of production using a stop-motion approach to illustrate the idea of a person “elevating” and “rising up” with Microsoft Learning.

The spots we’re shot over two days in studio shooting high resolution still photos of talent interacting with set pieces. This stop-motion approach required talent to lay flat on the floor with set and props. Then each frame was captured from above, looking down at talent. Later during the post process the frames we’re stitched together with custom music, voice over and color correction.

microsoft_stop_motion_spin_creative_shoot_behind_the_scenes

A behind the scenes photo of Spin Creative’s shoot for the Microsoft digital spots and Vine campaign videos.

The digital spots and Vines created a tremendous amount of awareness, buzz and direct traffic to Microsoft Learning web properties.

EDUCATOR DIGITAL SPOT

IT PRO DIGITAL SPOT

DEVELOPER DIGITAL SPOT

IT PRO VINE

EDUCATOR VINE

DEVELOPER VINE

About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.

If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at contact@spincreativegroup.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.