You may have developed what you feel to be a high-quality video ad. The reality, though, is that if people do not bother paying attention to your video, it is impossible for it to be truly effective.
With the video advertising market now being more saturated than ever, you need to work hard to make sure your videos grab the attention of your target audience. People are extremely busy, and with high-speed internet available on mobile devices, they can quickly navigate or scroll away if they are not immediately grabbed by your video.[Read More..]
The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.
As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:[Read More..]