We created a collection of marketing videos for Microsoft Learning, featuring actual IT professionals who had received certification from Microsoft.
We shot these videos over the course of several months in Las Vegas, Orlando and Amsterdam. All in all, we produced about 20 of these profile videos, which are used for marketing engagement on the Microsoft Learning website.
These videos are important testimonials for Microsoft Certified Solutions Expert (MCSE) certification. MCSE-certified professionals have an easier time finding employment in the IT field, and have the skills and training necessary to provide high-quality IT solutions for businesses.
By having actual people who received their MCSE certification give a video testimonial in these videos for the program, Microsoft is able to better forge a connection with its customers. Testimonials tend to be an extremely effective form of advertising because they are real opinions from real people, and this effectiveness is amplified when the testimonial is done in video form.
Microsoft Testimonial Marketing Video | “Erdal”
Microsoft Testimonial Marketing Video | “Zeshan”
Microsoft Testimonial Marketing Video | “Telmo”
Each of these videos features an upbeat, fast-paced feeling that fits right in with the positive tone of the testimonials each person provides. There are also plenty of shots (moving and still) of the subject flashing wide smiles. We designed the look to feel “home grown” and have a tone that doesn’t feel produced, to make them approachable and credible with the audience.
For more examples of our testimonial marketing video work and other brand storytelling work that we have done for our clients, be sure to visit our website and browse the “work” section. We are more than happy to answer any questions that you have about what we can do for your digital marketing campaign!
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.