Microsoft “Springboard Series” Launch Video | Spin Creative
Jun 2011 29

Spin produced a website launch video for Microsoft to promote a Windows 7 and Microsoft Office two-week, six-city tour aimed at IT Pros. The goal: get the audience excited to sign-up and attend the multi-city event.

Our approach: capture a mix of “nuts and bolts” sound bites with the event speakers, teasing the event and must-know content — and combine with fun personality moments to bring the piece alive.

With limited time  to capture interview subjects as well as b-roll, we maximized visual impact and editing finesse using clean eye-catching graphics, still photos and behind-the-scenes footage of the shoot.

Production Company: Spin Creative. Director: Matthew Billings.