Is Snapchat the Next Big Video Marketing Platform? | Spin Creative
Is Snapchat the Next Big Video Marketing Platform?
Jan 2015 18

Advertisers are constantly looking for the “next big thing” when it comes to marketing platforms. With competition constantly increasing on the biggest social networks like Facebook and Twitter, social advertising has started to reach into other popular social apps, specifically Instagram and, more recently, Snapchat.

If you are not familiar with Snapchat, it’s a popular mobile app that allows users to send each other images or videos that last for up to ten seconds before being deleted. The app was launched in 2011 but has exploded in popularity in 2014. By August, Snapchat had an estimated value of approximately $10 billion.

Now, using the “stories” feature on Snapchat (sort of like a Facebook status, but with “Snaps”), advertisers have begun to take advantage of the unique opportunities the app presents. In October, Universal Studios became the first major company to sign a big advertising deal with the app, which has opened up opportunities for other brands as well.

While it takes a pretty hefty payload to be able to get your message broadcast to all of Snapchat’s users, small businesses have begun to see the advantage of creating a Snapchat account as a regular user and getting others to follow them there.

Consider some of the unique opportunities that Snapchat offers:

  • Instant video or photo marketing opportunities, giving people a behind-the-scenes look at your company

 

  • A significantly younger, more mobile-literate audience than other social networks, which is perfect for companies looking to tap into millennials and tech-savvy individuals in their marketing plans

 

  • Constant connectivity with your followers, as they bring their mobile devices with them everywhere they go

 

As of May, there were more than 100 million active monthly users on Snapchat, and the user base seems to be continually growing. With the importance of mobile advertising and video marketing constantly growing, Snapchat is right at the intersection of those two growing fields and could be the next big marketing platform for many brands.

Contact us today at Spin Creative if you have any questions about Snapchat, how it works and the benefits it presents to marketers.

About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.

If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at contact@spincreativegroup.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.