Once you have developed your video marketing strategy and have created some videos to display on your YouTube (which you’ll share on other platforms), it becomes important to know how to track the success of those videos. Luckily, YouTube has a built-in feature called YouTube Analytics that allows you to easily track the performance of your video right from within YouTube. It’s an extremely user-friendly tool that is absolutely necessary to finding success with your video marketing.
Here are some ways that you can use this tool to benefit you in your marketing endeavors:
- Track video views. Of course, you’re going to want to see how many overall views you have on each video. But you should go deeper than that, as well. You can research views by gender, location, age and more. You can see what time of day that people watch your video as well. All of this information will help you to understand who you’re reaching, and perhaps just as importantly, who you aren’t. You can even see when people stop watching, or how long they watch the video, which gives you a great idea of how well you’re retaining the attention of your viewers throughout the video.
- Find where your traffic is coming from. If you can find patterns in where your YouTube traffic is coming from, you’ll have a much better idea of where on the web you can go to promote your videos. This will also help you to measure the effectiveness of your search engine optimization on YouTube, if many of your viewers are coming from YouTube or Google searches.
- Measure viewer engagement. Views aren’t the end all, be all of video marketing. You also want your viewers to actively engage with your video by commenting, sharing or liking it. The more subscribers, shares, likes and more that you have, the better you’re doing at connecting with your customers.
- Track conversions that come from your video. Be sure that you include links to your website either within the video itself or in the description of the video, because then you’ll have a great method of determining how well your YouTube video is converting views to potential customers.
If you have any questions about any of these types of analytic tools, be sure to contact us at Spin Creative and we will be happy to help you in any way we can.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.