Many marketing professionals are calling today’s advertising era the “participation age,” a time in which marketers are seeking the online engagement of its customers to stay competitive and ahead of the curve. Google and Advertising age recently conducted some research that we found very relevant to our video marketing work here at Spin Creative. This research examined how people engage with brands online, as well as the opposite: how brands engage with their consumers.
Here are some of the key findings from that research.
We highly recommend that you read the full study to get the full benefit of its findings, but this brief overview should give you a sense of the data it uncovered. While some of this information may seem like common sense, it should reinforce the idea that engagement is absolutely crucial to today’s marketing world. You must work with marketing and advertising professionals that understand how to draw and keep the interest of online consumers.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at email@example.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.