We’ve shared some information in the past about the rise of video content on Facebook and how video has become a powerful tool for advertisers on the world’s largest social network. Now, after a presentation at Facebook’s F8 conference this past week, people have a better idea of what to expect out of Facebook Video within the next year and beyond, including a variety of new tools and other shakeups.
At the conference, there were some impressive statistics that were shared regarding Facebook Video. According to Facebook, it receives upwards of three billion video views per day, 65 percent of which comes from mobile devices, and 53 percent of the traffic comes from people sharing video links on their own news feeds.
YouTube, for the sake of comparison, crossed the four billion daily views mark in 2012, and is likely much more active now. So while Facebook still has a way to go to catch YouTube in terms of daily views, it is quickly gaining ground.
One of the new tools you can expect to come soon to Facebook Video is a new and improved application program interface (API), the set of tools and protocols used to build and market your videos. The new features allow people who publish videos on Facebook to control when the videos go up and down, upload larger videos, control which parts of the world can see certain videos, track amounts of people engaging with your videos and more.
The new embedded Facebook video player is probably the most important development. YouTube has allowed for embedded videos for years, so one of the reasons that Facebook video wasn’t as influential outside of Facebook itself was that it did not have an embedded option. Now, however, people will be able to take video embed HTML codes from Facebook videos and post them to their own site.
The only way in which Facebook has clearly yet to catch up with YouTube is video monetization. But with the sheer number of people using Facebook, especially the number sharing and viewing videos, it’s clear that Facebook has become a must-use element of any video marketing campaign.
To learn more about how you can take advantage of Facebook’s video platform, contact us today at Spin Creative.
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If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at email@example.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.