Spin Creative has produced an ongoing series of physician and patient profile videos for Swedish, the largest nonprofit healthcare provider in the Greater Seattle area. For healthcare organizations seeking to increase online marketing engagement, physician and patient profile videos can be an effective tool to do so.
Our approach is to use efficient yet high-quality production value and compelling storytelling. We capture on-camera interviews with doctors or patients conveying short but compelling information, then film related b-roll with each subject to support the narrative.
Here are several examples of doctor and patient profile videos we have created for Swedish:
Adding compelling, short and correctly tagged videos to an organization’s landing pages, websites, as well as social media channels, can be a key approach to improving VSEO (Video Search Engine Optimization) and strengthening visitor (i.e., patient) conversion online.
VSEO is a leading digital inbound marketing tactic and doesn’t replace other website content marketing efforts. Rather, a VSEO effort such as physician and patient profile videos is an additional key marketing tactic for health-care organizations to increase online engagement and inbound marketing ROI.
We are pleased to help Swedish in its digital marketing efforts using engaging and information profile videos. If your organization has a need to build brand awareness and drive website traffic, contact Spin about developing a custom digital video marketing plan.
About Spin Creative
Spin Creative is a creative agency and film and video production company specializing in high-craft, high-care TV and digital commercials, brand and marketing videos. We design each project to engage viewers, increase audience reach and ultimately help power the success of your campaign, idea or business. If you need high impact TV and digital video storytelling to propel your brand, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.