For the most part, you’ll find that social media marketing is a great experience. You have the ability to connect on a much closer level with your customers, figure out exactly what they think about your brand and respond directly to their compliments and concerns.
But unfortunately, when you spend enough time online you’re bound to run into a few trolls, who take every opportunity that they can to spout hateful thoughts and unnecessary vitriol. So how do you deal with them when they show up on your brand’s social media, whether it’s in YouTube comments, Facebook posts or otherwise?
Here are your options:
Typically people recommend responding to negativity, but you have to know when to pick your battles. If it’s clear that the person is simply going out of their way to cause trouble and responding will not help at all, then the best option is probably either to ignore or delete.
Let us know if you need any guidance with how to handle negativity on your social media.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.