Here is Part III of “Choosing The Right Video Production Company” (click here to read Part I, click here to read Part II). In this post we provide key questions to help you evaluate a proposal and make the best possible video production company selection for your project.
The Proposal – Do they get it?
- Is the proposal presented in a professional manner? A well-produced proposal demonstrates an attention to detail that will be crucial to the production of your project.
- Is the process clear? A video production is a logistical challenge. Is the workflow well organized? Is there a deliverables timeline that is clear and easy to understand? Is your role as client defined?
- Is the concept appropriate for your audience? Did they pay attention to your input? Does your gut tell you this will work?
- Is the creative treatment attuned to your corporate culture? Can you sell this idea to your management? If not, how can it be revised to make it work?
- Is the production company open to your creative input? This is a preview of your future working relationship. If they are rolling their eyes now they are probably not the team for you.
- Is a member of the creative team present? Account managers serve a useful purpose but sometimes you need to talk directly to the writer, producer or director to get certain important questions answered.
- Is the budget clearly presented? Did they pay attention to your budget range? Is the payment schedule clear and tied to deliverables? Is there a contingency budget with guidelines as to how and when those funds will be spent?
- How many creative treatments? A good proposal will limit the number of creative treatments. This shows confidence in the proposed approach. A bid with four or more treatments tells you the creative team isn’t sure what you want or what will work (but it’s in there somewhere).
The Decision – The moment of truth.
- Check references. It might seem like it’s unnecessary, but do it anyway. Assume that the production company is giving you their happiest clients and most successful stories. You can still dig for useful information. Would they use the production company again? What were the challenges? How was the product received?
- Location. Location…etc. How important is it that the production company be local? To some folks it matters. Spin serves the greater Seattle market with half of our business on the west coast and the other half all over the country. Just think about it before you decide.
- Trust your gut. Decision grids are great but sometimes you just know one company will do a better job. Go with that feeling.