Choosing The Right Video Production Company - Part II | Spin Creative
Choosing The Right Video Production Company – Part II
May 2012 16

Here is Part II of “Choosing The Right Video Production Company” (to read Part I click here). In this post we focus on the key items to think about for the in-person meeting with each of the video production companies you’ll consider for your project.

The Meeting – The first impression can tell you a lot

  • How’s the pitch? If the company can sell themselves and understands what it takes to deliver key information, the better the chance they can do the same for you.
  • Have they done their research? Is it obvious that they know what your company does or is this the first time they’ve heard of you. It’s (almost) O.K. if you’re a startup but with the Internet, they should have some inkling.
  • Is there chemistry? You are going to be spending a lot of time with these people. You should at least like them. Do you get the sense they like each other? You don’t need conflict before you even get started.
  • Do they listen? Do they go on and on about themselves without digging into the purpose of the program and the potential challenges. That’s a warning sign.
  • Do they ask good questions? Intellectual curiosity is key to a good proposal and a successful script, shoot, edit and finished product.
  • Look at reels. If you haven’t seen their work online, make sure you see it when you meet and ask questions. If you don’t see examples that show the level of quality you expect, it’s probably not going to suddenly show up in your project.
  • Take a tour. If they have an editing facility ask to see it. You don’t need to know much about equipment but know enough to find out if the gear is relatively new. If the edit suite is ten years old, there may be problems.
  • Consider awards. But don’t make a decision based on awards. A shelf of awards can indicate a company’s excellence or their competence at filling out award competition applications.
  • Be consistent. If you are getting bids from several production companies, make sure they all receive the same parameters and background and budget information.
  • Learn about the staff. Do they have in-house writers, editors, videographers, directors and producers or use freelancers? What is their experience?
  • Who owns the footage? In most agreements, the production company owns the raw footage and the customer owns the finished product. Avoid surprises and find out ahead of time.

Next week in Part III of “Choosing The Right Video Production Company” we’ll examine what to look for when you receive proposals from video production companies and what to think about in making the final decision.