Choosing The Right Video Production Company - Part I | Spin Creative
Choosing The Right Video Production Company – Part I
May 2012 11

We assume that if you really want the best video production company on the West Coast you’ll want to work with Spin Creative  – but then you’d expect us to say that. O.K. – we’re biased. We prefer to think of ourselves as confident. That’s what comes with years of successful video production and hundreds of satisfied customers. The truth is that you should seek out two or three production companies and determine which one is the best fit.

Every video project is a real partnership between client and production company and there are many important elements to consider. Sometimes the intangibles can be as important as the tangible. All video companies are not created equal and your choice depends on what you want to accomplish. For example, corporate communications departments use Spin Creative when they want a full-service production company that can take them from concept to distribution. Advertising agencies use our production and directing skills to bring their creative marketing and branding visions to life.

No matter what the objective, Spin prides itself on award-winning storytelling. We want you to make the choice that’s right for you – even if that means you choose one of our competitors. Here are some things to consider before you make a decision.

The Plan – Before you contact production companies

  • Establish a clear goal. The more defined your objectives, the better the final product will be.
  • Determine a budget range. In many cases, the budget will define the finished product. You will save a lot of time by knowing what you want to spend – even if it’s a range – and sharing this information with the production company.
  • Know your audience. Will the program be used to sell a product? To educate customers? To train line workers? To inform shareholders? To motivate and inspire employees? To entertain?
  • Establish quantifiable measurements for success. What do you want the audience to do, think or feel after they have seen the video?
  • Research. Get on the Internet and find out as much as you can about the production companies in which you may be interested.
  • Ask business colleagues. At Spin, a lot of our business comes from word of mouth. What better way to narrow your choices that to ask your friends who work at other companies?
  • Check social media. Ask your contacts on LinkedIn for advice and their experiences with video production companies.
  • Identify internal expectations. What results will persuade your management that the project has been a success? Does your CEO expect to be on camera? How long should the finished product run?
  • Will there be travel? Budgets can increase dramatically if a crew needs to shoot in multiple cities. In some cases, getting customers and experts on camera can strengthen the message but this must be balanced with the cost.
  • What are the preferred delivery options? Will the program stream online? Will it be broadcast on a network or on cable? Will you need DVDs. Will it be presented at an event or trade show?
  • Limit the number of bids. Request bids from two or three production companies. When you approach four companies and above you may reach a point where it is difficult to juggle your evaluations for each.
  • Are there strong opinions for a direction? Sometimes companies think they know what kind of approach they want before they start. If so, this direction should be made known to the bidders.

Next week in Part II of “Choosing The Right Video Production Company” we’ll explore what to consider after your initial meetings with prospective video production companies. And later in Part III, we’ll provide key questions to help you evaluate a proposal and make the best possible video production company selection for your project.