Video Marketing | Spin Creative - Part 10
How should marketers use video differently on Facebook and Twitter?
Aug 2015 11

Online video is now a $6 billion dollar market and is only projected to get even bigger in the coming years. With this explosive growth has come a proliferation of platforms and content creators. Make sure you aren’t using a one-size-fits all strategy for your online video channels.

We all know YouTube is the behemoth in the online video space. So today, Spin is taking a look at two other platforms with video functionality – Facebook and Twitter.

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3 Subtle Changes That Will Boost Your Online Lead Generation
Aug 2015 06

Generating new leads is essential to growing any business. You already utilize online platforms to reach customers, but taking the next step towards finding meaningful leads can be difficult without face-to-face interaction.

These three subtle changes to your company’s online marketing can help you generate more leads by increasing your discoverability and creating a connection with your audience.

1) Create online tutorials that double as video marketing.

Many people search online using “how” and “why” questions, making video tutorials a helpful search result. Frame your video marketing content as tutorials on what your company does best. Post it on video sharing sites like YouTube and Vimeo using keywords that will make it easily discoverable. Viewers will not only have their problem solved for free, but will also learn more about your company and its expertise. Make sure to link back to your company website in the video description.

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Does GoPro Know the Magic Formula for Video Marketing Success?
Jul 2015 30

Video is quickly becoming the ruler of the online universe. And in the realm of video, GoPro is a rising star.

As a company that manufacturers video cameras, GoPro was a natural early adopter for online video marketing. But GoPro cameras aren’t your standard recorders. They are extremely powerful and made for capturing unique, user-generated content – whether it’s filming a solo rock climb or riding on the back of a bicycle during the Tour de France.

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How to Account for Audience Distraction in Video Marketing
Jul 2015 21

The way we watch TV has changed. Maybe you’re even reading this post while a television commercial plays in the background.

Unfortunately, even though our behaviors have evolved, TV and commercial ratings are stuck in the past. Think about it – TV rating systems were developed in a time without smart phones, laptops and tablets. Families gathered together to watch favorite shows after dinner, rather than relying on DVR or separate screens.

Today, distractions are everywhere. Metrics that only measure the “opportunity to see” – not if the viewer is actually paying attention – are doing advertisers a disservice.

Recent research from AOL and Nielsen paints a grim picture about multi-tasking viewers:

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How to Use Online Video to Drive Purchase Decisions
Jul 2015 14

With more than 7 billion online videos watched each day, it’s clear your current and potential customers are hungry for more video content.

At Spin Creative, we’re true believers that video is a powerful storytelling medium that yields a high ROI. Even when online shopping, your customers desire the best elements of the in-store experience. Videos win over text any day when it comes to bringing that experience into your customers’ living rooms.

Animoto’s 2015 Online and Social Video Marketing Study provides some extraordinary statistics for marketers:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 4 in 5 consumers say a video showing how a product or service works is important.
  • 59 percent of consumers find it helpful to watch a product video more than once before making a purchase.
  • Consumers who see videos while shopping online are 1.6 times more likely to purchase a product over those who did not view videos.

Once you’ve used those statistics to free up some budget dollars for online video, try using one – or more! – of these key strategies.

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