Video Marketing | Spin Creative - Part 10
How to Use Online Video to Drive Purchase Decisions
Jul 2015 14

With more than 7 billion online videos watched each day, it’s clear your current and potential customers are hungry for more video content.

At Spin Creative, we’re true believers that video is a powerful storytelling medium that yields a high ROI. Even when online shopping, your customers desire the best elements of the in-store experience. Videos win over text any day when it comes to bringing that experience into your customers’ living rooms.

Animoto’s 2015 Online and Social Video Marketing Study provides some extraordinary statistics for marketers:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 4 in 5 consumers say a video showing how a product or service works is important.
  • 59 percent of consumers find it helpful to watch a product video more than once before making a purchase.
  • Consumers who see videos while shopping online are 1.6 times more likely to purchase a product over those who did not view videos.

Once you’ve used those statistics to free up some budget dollars for online video, try using one – or more! – of these key strategies.

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5 Tips for Building Your YouTube Subscriber Base
Jul 2015 09

You could be producing some great content, but what’s the point if no one is going to see it? While views are an extremely important metric on YouTube, subscribers are also a figure you’ll want to pay attention to, as more subscribers means a greater chance of people coming back and watching more of your videos, and ultimately sharing them with their other friends.

Here are a few tips to help you boost the amount of subscribers you have on your YouTube channel:

Strategically name your videos.

You don’t want anything too complex or long, or something that people won’t find via YouTube or Google. Here are few things to remember when naming your YouTube videos:

Research keywords using a free tool like Google’s AdWords keyword tool or Wordtracker.
Use the word ‘Video’ in your title.
Don’t use more than 66 characters (otherwise you’ll get cut off by Google).
Don’t be too vague with your title. Use it to quickly summarize what the video is about.
Spend time working on your title. Dedicate at least 10-15 minutes to research, writing, and writing. It will pay off!

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Facebook Will Start Sharing Ad Revenue With Video Creators
Jul 2015 07

Multiple reports have indicated recently that Facebook will be giving video publishers an additional reason to publish videos directly to their site rather than uploading them to third-party locations like YouTube or Vimeo.

Facebook has already started to run some test ads for a small group of participants, including the NBA, Fox Sports and the web comedy series Funny or Die. Currently, companies participating in video marketing through Facebook will receive a 55 percent share of ad revenues from their videos, which is the exact same share offered by YouTube.

So far, ads have only been shown to a limited number of users on devices with iOS.

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Five Important Metrics for Tracking Video Marketing Success
Jun 2015 30

B2B marketers say their top video marketing objectives are brand awareness, lead generation and increased online engagement.

Great content is just one part of the marketing equation. If you want a complete strategy, you need to measure if your videos are contributing to your objectives, or just sitting dormant in cyberspace.

1. Play Rate

Most helpful to measure: Online Engagement

What it is: A ratio that shows the number of plays your video receives compared to the number of times your video is shown.

Why it’s important: Your play rate gauges whether your opening image or call-to-action is interesting enough to entice page visitors to watch. If your play rate is low, try tweaking your video thumbnail or the surrounding page content.

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5 Goal-Oriented Tips To Improving Your B2B Video Marketing
Jun 2015 16

When you think of B2B marketing, the next image that comes to mind probably isn’t this week’s hottest viral video. The good news? It doesn’t have to be.

When effectively executed and targeted, video can be a strong tool in any B2B marketer’s strategy. According to a recent report from Vidyard, video on a landing page can increase conversion by 80%. (Tweet this!)

It’s no wonder that 63% of B2B marketers report they are increasing their video budgets. The verdict is in: If you aren’t already investing in video, it’s time to start. That said, video marketing isn’t something you should rush into without taking your goals into account. That’s why we’ve creative 5 goal-oriented tips to improving your B2B Marketing.

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