We can hear your objections already.
“I distribute widgets/offer tent rentals/manufacture trampolines, not operate a professional acting school! Why would I ever use my employees in my promotional videos?”
Hear us out. Your experience tells you that the people who work with your product every day are in many ways the very best people to sell it. In the same way, your employees can represent your brand on video in a more authentic way than most professional actors ever could.[Read More..]
Video marketing is more popular and effective than ever before, according to new studies.
The 2015 State of Digital Marketing Report tells us video is this year’s most popular content marketing format. And its popularity directly correlates with its effectiveness. 68% of B2B companies and 73% of B2B companies reported that video is their most successful online marketing strategy.[Read More..]
Your business is online. Your customers are online. So why are so many small businesses ignoring online video marketing?
There are pervasive myths that prevent many small businesses from jumping into the online video marketing game. Spin’s here to put some of those rumors to bed.
Myth #1: My target customers don’t watch online videos.
We say it constantly: content is king in the online advertising space. Develop relevant content for your target audience and you can connect with almost any demographic via video.
Worldwide, people are watching more online video than ever before. According to eMarketer, U.S. adults will spend an average of 5 hours, 31 minutes watching video each day this year. Time spent watching video on mobile devices averages 39 minutes per day – a jump from 30 minutes per day in 2014.[Read More..]
When it comes to your digital marketing strategy, LinkedIn definitely shouldn’t be overlooked.
More than 347 million professionals use LinkedIn, and new members are signing up at a rate of almost two per second. It’s the leading professional social network, making it the ideal platform to engage top decision makers.
LinkedIn boasts that 50 percent of users report they are more likely to buy from a company they engage with on LinkedIn, and the platform is moving quickly to be a sought-after destination for marketing dollars. Recently, LinkedIn has rolled out several tools that make it easier for marketers to measure results and more effectively communicate with target audiences.[Read More..]
Since Vine’s launch in 2013, it has exploded to become the third most popular video platform after Facebook and YouTube. Consider also that Vine is most popular with users age 12-24 – an advertiser’s holy grail – and it’s no surprise that companies are hustling to develop Vine strategies.
Vine presents two notable challenges for marketers:[Read More..]