Video production and marketing continue to evolve every year, and 2017 has certainly been no exception. With more companies than ever investing in video as a major part of their marketing endeavors, video producers are in turn investing more into new technologies and processes to be able to provide their clients with the best possible work.
Here are some of the top video marketing and production trends you’ll see in the industry today:[Read More..]
Any time you are preparing to develop a video or a series of videos advertising your business, you need to have a solid strategy in place to ensure your videos actually achieve the goals you have for your campaign.[Read More..]
You may have developed what you feel to be a high-quality video ad. The reality, though, is that if people do not bother paying attention to your video, it is impossible for it to be truly effective.
With the video advertising market now being more saturated than ever, you need to work hard to make sure your videos grab the attention of your target audience. People are extremely busy, and with high-speed internet available on mobile devices, they can quickly navigate or scroll away if they are not immediately grabbed by your video.[Read More..]
Before you can plan out your strategy for how you will market the videos you create for your company, you need to develop a detailed strategy regarding the kind of content you will create.
The simplest way to think about your content strategy is by using the three Cs: “Create,” “Collaborate” and “Curate.” This outlines the three different forms of content you can develop.[Read More..]
Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.[Read More..]