Strategy | Spin Creative - Part 5
SpinSense: Is Virtual Reality the next mobile marketing paradigm?
Oct 2016 12

As companies scramble to define successful mobile marketing while developing creative, mobile-based content, we can’t help but wonder—how will augmented and virtual reality tie into these planning processes?

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SpinSense: Back to School = Back to Basics: Key Micro-Moment Marketing Opportunities
Sep 2016 28

As consumers shop in micro-moments to fulfill each of their new autumnal needs, companies with the ability to predict these opportunities–and how best to reach potential consumers with the solutions–thrive.

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SpinSense: The Importance of Understanding Micro-Moments for Your Brand
Sep 2016 14

Similar to social media marketing, micro-moments are an unclaimed battlefield for brands to win over mobile-conscious consumers. The key is strategy!

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SpinSense: Understanding Programmatic Advertising: A Three Step Guide to Getting Started
Sep 2016 07

When you hear the term “programmatic advertising”, what initially pops into your mind? Dive into a basic breakdown of programmatic advertising—what it is, why it’s important, and how your company can benefit from integrating it into your current advertising strategy.

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Story in Motion: The Making of Wave’s 2016 “Speed” Campaign Spots
Aug 2016 31

A blogger, a sports fan, and an aristocrat walk into a bar. Except for the bar is a set. And the set is for Wave, one of the West Coast’s leading phone, Internet, and video service providers. What ensues from this recent collaboration are three thirty-second “Speed” TV spots for an upcoming advertising campaign—each targeting a specific demographic, each reinforcing the same key message: “Go Fast. Go Wave.”

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