Any time you are preparing to develop a video or a series of videos advertising your business, you need to have a solid strategy in place to ensure your videos actually achieve the goals you have for your campaign.[Read More..]
Before you can plan out your strategy for how you will market the videos you create for your company, you need to develop a detailed strategy regarding the kind of content you will create.
The simplest way to think about your content strategy is by using the three Cs: “Create,” “Collaborate” and “Curate.” This outlines the three different forms of content you can develop.[Read More..]
Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.[Read More..]
Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.[Read More..]
As you are certainly aware, having a strong digital marketing presence and strategy is more important than ever. But what are the steps to creating a strategy that will help your company get to where you want it to be?[Read More..]