Strategy | Spin Creative
Tips for Planning Out Your Video Marketing Strategy
Nov 2017 08

Any time you are preparing to develop a video or a series of videos advertising your business, you need to have a solid strategy in place to ensure your videos actually achieve the goals you have for your campaign.

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How to Create an Effective YouTube Content Strategy
Oct 2017 10

Before you can plan out your strategy for how you will market the videos you create for your company, you need to develop a detailed strategy regarding the kind of content you will create.

The simplest way to think about your content strategy is by using the three Cs: “Create,” “Collaborate” and “Curate.” This outlines the three different forms of content you can develop.

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Examining Neutrogena’s YouTube Ad Strategy Success
Sep 2017 29

Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.

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An Inside Look at Amazon’s Emerging Advertising Strategy
Sep 2017 25

Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.

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Steps to Creating a Powerful Digital Strategy
Aug 2017 17

As you are certainly aware, having a strong digital marketing presence and strategy is more important than ever. But what are the steps to creating a strategy that will help your company get to where you want it to be?

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