While the images you see on the screen in any advertisement are extremely important, the kind of music used can really make or break the ad. One of the things that people most often remember from advertisements is the music you used. This can be extremely powerful — when you choose the right music, people could even start connecting that song to your company whenever they hear it.
So what affects the kind of music that you decide to use for a video marketing campaign? Here are a few factors:[Read More..]
For the most part, you’ll find that social media marketing is a great experience. You have the ability to connect on a much closer level with your customers, figure out exactly what they think about your brand and respond directly to their compliments and concerns.[Read More..]
If you haven’t ever put a whole lot of emphasis on marketing online, it can be difficult to know where to start for your company’s first digital marketing strategy. Fortunately, there are a number of tools available in a variety of different categories that will help you to ensure that you get your digital marketing strategy up and running effectively.[Read More..]
There was a time not so long ago where advertisers chomped at the bit to get their advertisements shown on television in prime time on weekday evenings. Prime time, which is generally considered to be between 8 and 11 p.m. eastern/pacific time, has traditionally drawn the highest number of viewers, so advertisers new that that time slot was veritable gold for getting brand exposure.[Read More..]
For companies that engage in email marketing, it can be a struggle just to get your targets to open their emails at all. However, that doesn’t mean it’s not worth the effort—there are ways that you can improve your open rates to make sure that people are getting the messages your brand is sending.
Here are a few tips:
Make sure the subject line is engaging. The subject is the first thing that a customer sees. It should be brief, yet enough to draw interest. Additionally, you should try to make it personal and casual. The last thing you want is for your recipient to just assume it’s spam.[Read More..]