The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.
As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:[Read More..]
Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.[Read More..]
Consumers today have higher expectations than ever of the companies they patronize. Any company that wishes to have lasting marketing success going into the future must be prepared to meet these expectations by delivering a high-quality, positive customer experience. This includes providing relevant and useful information and content, making it easier for people to get the assistance they need and continuing to tell strong, clear brand stories.[Read More..]
With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.[Read More..]
For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.[Read More..]