It’s been proven over and over again that the use of images in blogs and social media leads to increased engagement among your followers. But that doesn’t mean you can just plug in any image and expect that people will suddenly pay more attention to your content. The images that people are most likely to “like” or “share” will have certain qualities.[Read More..]
Creating your video is just the first step of your video marketing campaign. Once you’ve got a video that you’re proud of, it’s time to publish. And you might be surprised to learn that when you publish can have just as big of an impact on your campaign’s success as what you publish.
So when are the best times to publish videos on YouTube?[Read More..]
In another sign of how the internet continues to evolve, YouTube introduced a brand new app specifically geared toward kids on February 23rd. The app is called YouTube Kids, and it is available on smartphones and tablets.
Google had hinted toward the creation of some sort of child-friendly service this past fall. At the time, USA Today reported that Google was going to have child-friendly versions of some of its services to make the internet a safer place to use for children. However, no specifics were clear until the recent announcement of this all-new app.[Read More..]
Spin Creative produced this collection of digital spots and Vine videos for a digital marketing campaign for Microsoft Learning, used to build awareness of Microsoft Learning products and programs.
The campaign targeted three core audiences (IT Professionals, Developers and Students) to elevate their perception of Microsoft, and Microsoft Learning in particular, as a source for tools and training that will help them succeed in their career.[Read More..]
In today’s business world, it’s imperative that you do everything you can to market yourself well on social media and other online platforms. However, the essence of marketing remains the ability to form meaningful relationships with your customers. Creating a strong business relationship in turn creates more opportunities to generate sales and other business opportunities.
But how do you create these types of relationships online, without being able to use normal face-to-face tactics?[Read More..]