If you haven’t ever put a whole lot of emphasis on marketing online, it can be difficult to know where to start for your company’s first digital marketing strategy. Fortunately, there are a number of tools available in a variety of different categories that will help you to ensure that you get your digital marketing strategy up and running effectively.[Read More..]
There was a time not so long ago where advertisers chomped at the bit to get their advertisements shown on television in prime time on weekday evenings. Prime time, which is generally considered to be between 8 and 11 p.m. eastern/pacific time, has traditionally drawn the highest number of viewers, so advertisers new that that time slot was veritable gold for getting brand exposure.[Read More..]
Google AdWords is an extremely popular tool for small businesses everywhere, and for good reason — when used correctly, it is an outstanding method of drawing more traffic to your website. Of course, the caveat there is “when used correctly.” While it’s easy to get your AdWords account up and running, the logistics of actually getting a positive ROI for your company are a little more difficult.
With that in mind, here are some of the most common mistakes that companies make while using Google AdWords:[Read More..]
For companies that engage in email marketing, it can be a struggle just to get your targets to open their emails at all. However, that doesn’t mean it’s not worth the effort—there are ways that you can improve your open rates to make sure that people are getting the messages your brand is sending.
Here are a few tips:
Make sure the subject line is engaging. The subject is the first thing that a customer sees. It should be brief, yet enough to draw interest. Additionally, you should try to make it personal and casual. The last thing you want is for your recipient to just assume it’s spam.[Read More..]
So you’ve made the big decision to get started with a video marketing campaign. This is a huge step for your overall marketing! But before you can begin production, you need to be able to make sure that you’re working with a team of professionals that are capable of helping you to meet your goals.[Read More..]