As all the statistics available continue to show that the amount of video being used in content marketing continues to increase, it’s clear that video marketing has changed the online world as we know it. Audiences are engaging with content, ads and brands in different ways than ever before, and video has quickly become a preferred method of communication for all people online — not just companies.[Read More..]
I met Dani Cone as part of our Seattle Original campaign for Seattle Metropolitan Credit Union (see “The 5-9: Seattle Original” TV commercials I wrote and directed featuring Gathigi Gishuru). SMCU has had a close relationship with Seattle’s culture and community since its inception in 1933, and for this project we wanted to highlight fellow Seattle Originals who shape our city with their drive, passion and ingenuity. Dani’s presence in the community as an owner of several beloved small businesses, and the unique route she took to creating High-5 Pie specifically, made her a perfect candidate.[Read More..]
We’ve already seen the popularity that messenger apps have on mobile devices. Facebook Messenger has more than 600 million unique users and is growing at a faster rate than its main app. Other apps, like Snapchat, Viber, WhatsApp and more have a combined three billion users.
With so many people on messaging apps, you’d think that more brands would be using these apps to communicate with their customers. While a few have started to take advantage of those apps, there’s still plenty of room for companies to engage in customer service and marketing through these apps.[Read More..]
There have been several reports lately that YouTube is considering creating an ad-free version of its platform to offer to people who pay to be subscribers. It makes sense from YouTube’s perspective — there are already millions of people who use YouTube that use free ad blocking browser extensions to avoid having to sit through advertisements in videos. The number of people using those ad blockers is constantly rising.[Read More..]
A new report from Adobe Systems indicates that as the amount of people viewing digital video from mobile devices increases, so will the amount of spending on digital advertising.
By the fourth quarter of 2016, it’s expected that mobile video viewing will surpass the amount of people viewing digital videos on desktop computers. This is due in large part to the huge increase in numbers of people that own and regularly use smartphones and tablets.[Read More..]