A new report from Adobe Systems indicates that as the amount of people viewing digital video from mobile devices increases, so will the amount of spending on digital advertising.
By the fourth quarter of 2016, it’s expected that mobile video viewing will surpass the amount of people viewing digital videos on desktop computers. This is due in large part to the huge increase in numbers of people that own and regularly use smartphones and tablets.[Read More..]
The nature of digital marketing is constantly changing. As such, it’s surprisingly easy for you to fall behind and continue using outdated strategies if you haven’t been keeping up with the latest trends and advances in the industry.
Here are a few outdated strategies that just a few years ago were legitimate ways to improve your digital presence. Are you still doing any of these?[Read More..]
There have been plenty of advertising options on Twitter for quite a while, but now the social network is rolling out a new advertising plan that will make the advertisements pretty obvious right in the middle of users’ profiles.
The company has already started to roll out promoted tweets on profile pages in some test groups. Those people who happen to be included in one of the test groups will see the advertisements a few tweets down on their profile in a section marked as “Suggested by Twitter.”[Read More..]
We’ve shared some information in the past about the rise of video content on Facebook and how video has become a powerful tool for advertisers on the world’s largest social network. Now, after a presentation at Facebook’s F8 conference this past week, people have a better idea of what to expect out of Facebook Video within the next year and beyond, including a variety of new tools and other shakeups.
At the conference, there were some impressive statistics that were shared regarding Facebook Video. According to Facebook, it receives upwards of three billion video views per day, 65 percent of which comes from mobile devices, and 53 percent of the traffic comes from people sharing video links on their own news feeds.[Read More..]
If you’re the owner of a young startup company, you’ve probably heard the statistics many times before: more than half of all startups fail within their first year or two. But while there are plenty of challenges for owners of new companies, there are definitely ways that entrepreneurs can increase the likelihood of success early on.
Here are a few simple steps that could help you to find success with your startup:[Read More..]