YouTube debuted its bumper ads in early 2016 to mixed reviews from marketers. After all, telling an effective story in video in just six seconds is extremely difficult, and was not something many advertisers had actually tried before.
Since then, however, there has been an outpouring of creativity in the world of bumper ads, with marketers showing just how capable they are of adapting to a variety of forms of video advertising.[Read More..]
Over the last five years, video advertising has gone from a luxury to a necessity across almost every industry. This is due in large part to the improvement of video streaming technologies online and the rise in use of mobile devices to watch videos online. Today, it is almost impossible to scroll through a Facebook newsfeed without seeing at least a couple videos.[Read More..]
Brands often struggle to design successful video campaigns that intrigue and inspire target audiences. Do they need to include both imagery and sound in their final content?[Read More..]
With so much focus on Millennial-based marketing, many brands have forgotten about the myriad of opportunities available for connection and conversion among other key audiences.[Read More..]
For brands, harnessing the power of consumer micro-moments is a chance for every David to step into the ring and compete with the Goliaths of the marketing sector.[Read More..]