External marketing videos reused for insiders? Absolutely!
There’s no reason videos produced for your customers can’t be repurposed to communicate with your internal stakeholders. Think about it – we spend so much time trying to get our customers to feel a certain way about our brand. Shouldn’t your best ambassadors – your employees, investors and strategic partners – feel the same way?[Read More..]
Adobe’s video carrier, Flash, has long been hated for its tendency to slow down computers and open sites to security threats.
But there’s one group of people that continues to cling on to Flash: advertisers.
Right now, about 84% of dynamic banner ads operate on Flash. Creating desktop ads in HTML5 – the language used for mobile ads – requires agencies to invest in additional education for its creatives and persuade publishers to adjust their technical requirements.[Read More..]
When it comes to your digital marketing strategy, LinkedIn definitely shouldn’t be overlooked.
More than 347 million professionals use LinkedIn, and new members are signing up at a rate of almost two per second. It’s the leading professional social network, making it the ideal platform to engage top decision makers.
LinkedIn boasts that 50 percent of users report they are more likely to buy from a company they engage with on LinkedIn, and the platform is moving quickly to be a sought-after destination for marketing dollars. Recently, LinkedIn has rolled out several tools that make it easier for marketers to measure results and more effectively communicate with target audiences.[Read More..]
When Instagram launched advertising in 2013, it made a promise to its users:
“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community. Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.”
Today, the demand for a space on our Instagram feeds is higher than ever and shows no sign of slowing. In 2015, Instagram is forecasted to bring in $595 million in mobile ad revenues, and by 2017, Instagram will likely overtake Google and Twitter in US mobile display ad revenues.[Read More..]
Campaign ad spending is expected to reach record levels in 2016, according to a new report from Borrell Associates from Borrell Associates.
Political candidates at all levels are expected to spend more than $11.4 billion in 2016 – a 20 percent increase from the 2014 cycle. When you add 2015 spending into the mix, spending for this cycle will top $16.5 billion.[Read More..]