Blog | Spin Creative - Part 20
Is Vine Worth It For Video Marketers?
Aug 2015 20

Since Vine’s launch in 2013, it has exploded to become the third most popular video platform after Facebook and YouTube. Consider also that Vine is most popular with users age 12-24 – an advertiser’s holy grail – and it’s no surprise that companies are hustling to develop Vine strategies.

Vine presents two notable challenges for marketers:

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Instagram has become too large to leave out of your marketing plans
Aug 2015 18

If you’re anything like us, your Instagram feed is a colorful mix of friendly faces, cute animal photos, and – increasingly – posts from your favorite companies and brands.

As a social media channel, Instagram’s explosive growth is causing marketing and advertising teams to take notice. Instagram recently surpassed 300 million users and has grown by more than 600 percent since Facebook acquired it in 2012.

Instagram’s growth also outpaced benchmarks set by other social media giants. It reached 150 million users in half the time that it took Twitter and in two years less time than it took Facebook. And if that wasn’t impressive enough, Instagram reported more active users than Twitter at the end of 2014.

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What Does Google’s Alphabet Restructuring Mean for Marketers?
Aug 2015 13

By now you’ve likely heard about the big shake-up at Google. In a significant change to its organizational structure, Google Inc. created a holding company, Alphabet Inc., to separate its foundational search and advertising business from its other endeavors.

It seems complicated, but Google co-founder and new Alphabet Chief Executive Larry Page boils it down for us:

“Alphabet is mostly a collection of companies. The largest of which, of course, is Google […] Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey (Brin) and me in service to them as needed.”

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How should marketers use video differently on Facebook and Twitter?
Aug 2015 11

Online video is now a $6 billion dollar market and is only projected to get even bigger in the coming years. With this explosive growth has come a proliferation of platforms and content creators. Make sure you aren’t using a one-size-fits all strategy for your online video channels.

We all know YouTube is the behemoth in the online video space. So today, Spin is taking a look at two other platforms with video functionality – Facebook and Twitter.

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3 Subtle Changes That Will Boost Your Online Lead Generation
Aug 2015 06

Generating new leads is essential to growing any business. You already utilize online platforms to reach customers, but taking the next step towards finding meaningful leads can be difficult without face-to-face interaction.

These three subtle changes to your company’s online marketing can help you generate more leads by increasing your discoverability and creating a connection with your audience.

1) Create online tutorials that double as video marketing.

Many people search online using “how” and “why” questions, making video tutorials a helpful search result. Frame your video marketing content as tutorials on what your company does best. Post it on video sharing sites like YouTube and Vimeo using keywords that will make it easily discoverable. Viewers will not only have their problem solved for free, but will also learn more about your company and its expertise. Make sure to link back to your company website in the video description.

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