Embedded videos have been around for years on Twitter. But Twitter video really took off when Twitter made upgrades this year. Now, users can record, edit and share video for Twitter – all without leaving the app.
Twitter is under pressure to grow and other social media giants are stepping up their game when it comes to video. We predict Twitter will place even more focus on this area in the coming months. Have you revisited your Twitter video strategy lately?[Read More..]
When you put effort into any sort of marketing campaign, whether it’s on television, radio or the internet, you want to make sure your brand is memorable and appeals to your correct audience. While this process certainly isn’t easy, a lot of companies tend to make it much harder on themselves than it needs to be, because they’re caught up in a number of common branding misconceptions.
Here are a few of those misconceptions that could be holding you back from marketing success:[Read More..]
Video marketing is more popular and effective than ever before, according to new studies.
The 2015 State of Digital Marketing Report tells us video is this year’s most popular content marketing format. And its popularity directly correlates with its effectiveness. 68% of B2B companies and 73% of B2B companies reported that video is their most successful online marketing strategy.[Read More..]
Are your digital strategy meetings peppered with battles between your marketers, executive team, creative agency and vendors?
Digital advertising is tricky business, simply because there are still very few rules governing the industry. So you need to be proactive in framing expectations for your team.
Before you even begin strategizing for your next digital campaign, gather your stakeholders and get consensus around these three questions:
What are our ethics?
Advertisers are inherently distrusted. Companies without a clear ethical compass are prime targets for scandal.
If you post a video online and no one watches, does your brand benefit?
Obviously, the answer is no. But with 300 hours of video uploaded to YouTube every minute, it’s a big task to get your videos noticed.
Here are three tips for producing online video content that your target audience will find, watch and share – now and in the future.
Use the right words.
Obviously you need compelling content, but the best brand video on the web can’t make an impact if no one finds it.
More than half of Google search results include video, and titles are one of the most helpful ways to push your video to the top of results. But avoid the temptation to stuff your title with a bunch of meaningless keywords – your headline has to be interesting enough to encourage your target audience to watch.[Read More..]