Blog | Spin Creative - Part 2
YouTube Bumper Ads Have Created a New Storytelling Medium
Aug 2017 15

YouTube recently began offering advertisers a brand new advertising format it calls “Bumper Ads,” a six-second video that appears before the main video plays.

What has been both interesting and surprising to watch is how brands have taken that format as an entirely new medium, rather than distilling their 15-second or 30-second videos into a six-second cut

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How to Conduct More Effective Advertising Research
Aug 2017 07

Before you begin an advertising campaign, you should spend some time researching your audience to better understand it. As you go through this process, you might find that there are different groups of customers and prospects that appear. By using various tools and strategies to reach out to these groups of people, you can learn more about them.

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Tips to Help You Develop an Effective Video Marketing Strategy for Your Brand
Aug 2017 01

Brands stand to gain a lot of attention with the smart use of high-quality video content. That phrase “smart use” is important — even if you develop a great video or series of videos, it likely will not help if you do not develop a comprehensive video marketing strategy for your brand.

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How to Get the Most Out of Designing and Sharing Social Video
Jul 2017 15

One of the current top trends in digital marketing is developing videos specifically for social media platforms, keeping in mind how users on each platform engage with video. Because every network has its own unique audience, marketers must make sure their videos are optimized for each channel and encourage users to share them with their friends.

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Tips for Crafting an Epic Brand Anthem Video
Jul 2017 10

These days, many clients aren’t just requesting branded videos—they want an anthem that makes a powerful personal connection with their customers and that shows off the capabilities their brand holds.

It can be easy for these types of videos to become clichéd or inauthentic. However, there are plenty of ways you can make an epic “brand anthem” video while staying true to your brand’s personality.

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