Blog | Spin Creative - Part 2
Understanding Addressable TV Advertising Opportunities
Oct 2017 05

With more and more people forgoing standard television in favor of streaming services such as Netflix or Hulu, it’s understandable for advertisers to second guess whether television advertising is a worthwhile option these days. Plus, people are no longer just watching television on their TVs—they are watching their programs on computers, tablets and smart phones as well.

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Examining Neutrogena’s YouTube Ad Strategy Success
Sep 2017 29

Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.

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An Inside Look at Amazon’s Emerging Advertising Strategy
Sep 2017 25

Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.

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Steps to Creating a Powerful Digital Strategy
Aug 2017 17

As you are certainly aware, having a strong digital marketing presence and strategy is more important than ever. But what are the steps to creating a strategy that will help your company get to where you want it to be?

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YouTube Bumper Ads Have Created a New Storytelling Medium
Aug 2017 15

YouTube recently began offering advertisers a brand new advertising format it calls “Bumper Ads,” a six-second video that appears before the main video plays.

What has been both interesting and surprising to watch is how brands have taken that format as an entirely new medium, rather than distilling their 15-second or 30-second videos into a six-second cut

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