Blog | Spin Creative
Today’s Top Video Marketing Trends
Nov 2017 10

Video production and marketing continue to evolve every year, and 2017 has certainly been no exception. With more companies than ever investing in video as a major part of their marketing endeavors, video producers are in turn investing more into new technologies and processes to be able to provide their clients with the best possible work.

Here are some of the top video marketing and production trends you’ll see in the industry today:

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Tips for Planning Out Your Video Marketing Strategy
Nov 2017 08

Any time you are preparing to develop a video or a series of videos advertising your business, you need to have a solid strategy in place to ensure your videos actually achieve the goals you have for your campaign.

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How to Make Video Ads that Get People’s Attention
Nov 2017 02

You may have developed what you feel to be a high-quality video ad. The reality, though, is that if people do not bother paying attention to your video, it is impossible for it to be truly effective.

With the video advertising market now being more saturated than ever, you need to work hard to make sure your videos grab the attention of your target audience. People are extremely busy, and with high-speed internet available on mobile devices, they can quickly navigate or scroll away if they are not immediately grabbed by your video.

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What to Watch For in 2018 in the World of Digital Marketing
Oct 2017 31

The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.

As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:

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How to Create an Effective YouTube Content Strategy
Oct 2017 10

Before you can plan out your strategy for how you will market the videos you create for your company, you need to develop a detailed strategy regarding the kind of content you will create.

The simplest way to think about your content strategy is by using the three Cs: “Create,” “Collaborate” and “Curate.” This outlines the three different forms of content you can develop.

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