You may have developed what you feel to be a high-quality video ad. The reality, though, is that if people do not bother paying attention to your video, it is impossible for it to be truly effective.
With the video advertising market now being more saturated than ever, you need to work hard to make sure your videos grab the attention of your target audience. People are extremely busy, and with high-speed internet available on mobile devices, they can quickly navigate or scroll away if they are not immediately grabbed by your video.[Read More..]
The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.
As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:[Read More..]
With more and more people forgoing standard television in favor of streaming services such as Netflix or Hulu, it’s understandable for advertisers to second guess whether television advertising is a worthwhile option these days. Plus, people are no longer just watching television on their TVs—they are watching their programs on computers, tablets and smart phones as well.[Read More..]
Anti-acne brand Neutrogena has made a significant investment in its video marketing over the last several years, particularly on YouTube. In a market that hasn’t seen a whole lot of change in the last decade or so, Neutrogena was planning to introduce a Light Therapy Acne Mask, a revolutionary new product that would, in turn, require a completely new a bold marketing strategy.[Read More..]
Amazon is taking the next step in ramping up its advertising pitch to ad agencies and to brands directly. The company’s self-serve programmatic advertising options have increased so that agencies are now allowed to purchase ads by themselves through Amazon Media Group. Other AMG offerings have been extended to third-party sellers.[Read More..]