Case Study: Wave Business Digital Video Ad Campaign | Spin Creative

Wave Business Digital Video Ad Campaign

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Wave Business


Digital Video Ad Campaign


  • To build brand awareness using a programmatic video ad campaign
  • To drive quality traffic to designated landing pages
  • To use compelling creative, programmatic ad technology, and behavioral targeting tactics to reach potential business customers online


Spin Creative harnessed our agency’s digital ad technology platform to execute a programmatic video ad campaign for client Wave Business, a company providing Internet, phone and video services to thousands of business customers on the West Coast. The ads were used to drive quality traffic to campaign-specific landing pages, and to reach Wave’s potential business customers online.

A variety of targeting strategies were implemented, including behavioral targeting via third-party data, contextual targeting, geo-targeting and retargeting. Through Spin’s programmatic advertising technology platform, data-driven targeting, and engaging video and banner creative, Spin was able to garner an above-industry standard Click Through Rate (CTR) at .23% and connect with a large new pool of potential customers for Wave Business.

Results (3 month campaign length)

  • .23% Click Through Rate
  • 5,600+ Clicks to Campaign-Specific Landing Pages
  • 2.4M+ Impressions

Services Provided

  • Strategy + Creative
  • Design + Copywriting
  • Video Production
  • Programmatic Ad Buying


Wave Business In-Stream Video Ad “Roberto’s”

Below is a sampling of the companion HTML5 banner ads created for the Wave Business digital video ad campaign.


Companion banners were displayed with each video ad (160×600, 300×250, 128×90). View the animated HTML5 banners in motion.

Wave Business In-Stream Video Ad “Stan”

Wave Business In-Stream Video Ad “Don”

Wave Business In-Stream Video Ad “Pam”

Wave Business In-Stream Video Ad “Wave Business”

Need help creating an ad campaign that drives demand for your brand and includes insight, strategy, creative and programmatic ad buying? Say hello.