Digital Video Ad Campaign
- To build brand awareness using a programmatic video ad campaign
- To drive quality traffic to designated landing pages
- To use compelling creative, programmatic ad technology, and behavioral targeting tactics to reach potential business customers online
Spin Creative harnessed our agency’s digital ad technology platform to execute a programmatic video ad campaign for client Wave Business, a company providing Internet, phone and video services to thousands of business customers on the West Coast. The ads were used to drive quality traffic to campaign-specific landing pages, and to reach Wave’s potential business customers online.
A variety of targeting strategies were implemented, including behavioral targeting via third-party data, contextual targeting, geo-targeting and retargeting. Through Spin’s programmatic advertising technology platform, data-driven targeting, and engaging video and banner creative, Spin was able to garner an above-industry standard Click Through Rate (CTR) at .23% and connect with a large new pool of potential customers for Wave Business.
Results (3 month campaign length)
- .23% Click Through Rate
- 5,600+ Clicks to Campaign-Specific Landing Pages
- 2.4M+ Impressions
- Strategy + Creative
- Design + Copywriting
- Video Production
- Programmatic Ad Buying
Wave Business In-Stream Video Ad “Roberto’s”
Below is a sampling of the companion HTML5 banner ads created for the Wave Business digital video ad campaign.
Companion banners were displayed with each video ad (160×600, 300×250, 128×90). View the animated HTML5 banners in motion.
Wave Business In-Stream Video Ad “Stan”
Wave Business In-Stream Video Ad “Don”
Wave Business In-Stream Video Ad “Pam”
Wave Business In-Stream Video Ad “Wave Business”
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