Recent advertising studies show that fewer than 25% of online consumers in the United States trust ads that they see in print publications. Even more dire are the percentages of people who have faith in digital media advertisements. Consumers today, despite doing more shopping than ever online, are also more skeptical of advertisements that they see.
In an environment where people clearly don’t trust advertisements the same way that they used to, how can you still use tactics such as video marketing to reinforce the trust in your brand? Basically, you need to keep a customer-centric focus in your advertising, and do everything that you can to keep people engaged. The brands that drive the most engagement with their advertising campaigns tend to be the most successful and best-reviewed.
Here are three major ways that you can use video marketing to establish trust in your brand:
It’s impossible to understate the importance of consumer trust in advertising and brand building. While all the evidence suggests that creating that trust is getting harder than ever before, it’s still absolutely worth trying to do it. Contact us today at Spin Creative for more information on how you can develop a video marketing campaign to build the trust of your consumers.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at email@example.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.