Wellspring Family Services is a nonprofit organization that serves low-income and vulnerable individuals, children and families in Seattle and King County. The organization’s outstanding mission is “to build emotionally healthy, self-sufficient families and a nonviolent community in which they can thrive.” It’s clearly an organization doing a lot of good and we are proud to partner with them.
Spin Creative was hired as the agency to develop the creative strategy and produce a cross-platform brand commercial. The project was to create a new brand video, which was to debut at Wellspring’s May 7th “Powerful Change Luncheon” and then continue its use as a public service announcement and television commercial.
The primary purpose of the spot is to build awareness of Wellspring’s efforts and to be used as a fundraising tool. Wellspring’s vision of the project was a commercial that would inspire, connect and highlight how the organization is different. The hope was that the video would set the tone for the luncheon, orient the audience and set up the CEO’s speech, and then continue to inspire action in the months to come through its positioning on television.
There were several factors we had to consider while crafting the creative strategy:
Taking all of these factors into consideration, we got to work. We created a commercial with inspirational, optimistic and authentic tones, featuring images of children and parents with a voiceover of a child talking about “breaking the cycle of trauma.”
We are thrilled to have been able to work with an organization with such a great mission!
About Wellspring Family Services
Wellspring Family Services is a nonprofit, multi-service agency serving low-income and vulnerable individuals, children and families in Seattle and King County.
Our mission is to build emotionally healthy, self-sufficient families and a nonviolent community in which they can thrive.
Through Community Services, we help individuals and families experiencing crisis tap into their own resilience and strength, take the next step forward, and build community.
We achieve our mission through the effective provision of social and mental health services that help strengthen families, addressing a broad range of issues that can negatively affect their lives. Services are concentrated in four areas: mental health, family homelessness, early learning, and domestic violence intervention, with a focus on helping the people we serve address root causes and underlying issues so that they are able to achieve positive, permanent change in their lives.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.