Applied Systems “Day in the Life” Marketing Videos | Spin Creative
Dec 2010 04

Hodgson/Meyers hired Spin to produce this series of short videos about Applied Systems’ “Epic” software, used as an agency management tool in the insurance business. The videos were used as part of a marketing campaign and were integrated into an interactive online module.

To keep the spots visually engaging, our approach was to add as much cinematic production value as possible (on a fairly modest budget), using a distinctly shallow focus filmic look combined with nicely crafted lighting and moving camera dolly moves. We packed a ton of setups into a one-day shoot and were able to move quickly with a nimble crew and equipment package.

Agency: Hodgson/Meyers. Production Company: Spin Creative. Director/DP: Matthew Billings