“Generation C” is a relatively new term used to describe a growing demographic of consumers that thrive on online content. They are as likely to create content of their own as they are to share and connect with content of brands online. The biggest group of Gen C consumers is Millennials, but Gen C consumers are increasingly being found in more and more age ranges and locations.
Consider the following attributes of Gen C consumers:
Moreover, Gen C consumers are not passive consumers; they will actively search out brands they enjoy and will engage with brands online at their own discretion. While this makes them pickier consumers, this also makes them an extremely valuable consumer. If you can connect with Gen C, they will be your best customers.
Engaging with Gen C
Here are some of the best ways to increase your engagement with the Gen C demographic:
It’s important that you take advantage of Gen C consumers, because they will do a lot of your marketing work for you. Work with Spin Creative to learn more about how to tap into this demographic with unique, brand-specific creative storytelling.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at email@example.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.